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Keystone RV



Keystone RV

Keystone RV Company is one of the world’s largest manufacturers of towable RVs, with nearly 1000 dealers throughout the U.S. and Canada. To improve the sales process and customer experience, Keystone RV came to AVALA Marketing Group seeking guidance on how to implement a successful customer lifecycle management program.





Aimbase Marketing Automation Software

AVALA implemented Aimbase Marketing Automation to generate more leads for 25 different RV brands. The Aimbase software takes these new leads and automatically scores and distributes them to Keystone and their network of dealers.





Website Redesign

Keystone’s website was redeveloped with AVALA’s expertise on lead generation for high valued goods. Along with a complete website redesign, AVALA simplified key components of the lead generation process allowing visitors to more easily access lead forms.




Digital Media Strategy

Keystone utilizes AVALA’s digital media team in the management of their digital media assets. AVALA places and tracks Keystone’s paid digital media from social media advertisement to google search and retargeting ads.