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Dutchmen RV



Dutchmen RV

Since 1988, Dutchmen has been a recognized leader in towable recreational vehicle manufacturing. Producing eight widely-recognized RV brands, Dutchmen needed to revamp their website to provide consumers with a unique shopping experience, while showcasing their 25 year history of legendary innovation in the recreational vehicle category.





Website Redesign

AVALA completely revamped Dutchmen.com to improve the user experience across all brand entities. The Web & Application Development team implemented features such as Build My RV, 360 degree virtual tours, and parallax scrolling functionality to create a unique effect while users engage with the site.




SEO Optimization

When Dutchmen expressed interest in improving organic search traffic, AVALA's digital team stepped in to address pages that were already getting high levels of traffic. AVALA implemented SEO strategies like adding relevant keywords into page names and page copy as well as adding alt tags and image names. Additionally, AVALA added new product categories whose names are popular and relevant search terms.