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Powersports Finance: Digital Pre-Approval Can Drive Growth for Dealers and Lenders

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While typically customers get financed after they have found their vehicle at the dealership, indirect lenders who utilize digital pre-approval can drive origination growth by engaging earlier in the process, Bernie Brenner, chief executive of Rollick Outdoor, told Powersports Finance.

“A lot of these lenders don’t have that online application capability,” Brenner said. “They still are only waiting for the dealer to submit, which makes more work for the dealer. We believe that we can move their process earlier prior to the consumer walking into the dealership and when that happens, you’ll see the loan originations go up for those lenders. They can do that through our platform.”

Read the full article in Powersports Finance, here.