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Rollick Expands Its Services for the North American RV Industry

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Rollick is working to expand its RV marketing, technology and lead generation solutions in North America. RV brands utilizing Aimbase now represent 1/3rd of the RV industry’s new units sold while SalesDriver welcomes its 50th RV dealer to the Vehicle Buying Program

Rollick CEO, Bernie Brenner, Featured in RVDailyReport Podcast

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Bernie Brenner, CEO of Rollick, takes the front seat in this weeks RVDailyReport podcast to discuss the value proposition of Rollick and how the organization sets out to achieve an overhaul of how the recreation industry currently connects dealers, OEMs, and consumers.

2019 Recreation Dealer Digital Marketing Survey Results Released

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Rollick, Inc. has released the results of a recent survey of Powersports, RV, and Boat dealers about their current and future digital marketing strategies. The survey asked recreation dealers for feedback regarding their vendors, spend, and future plans. “The purpose of this study was to gain a better understanding of how recreation dealers plan for and spend their digital marketing budgets” said Rollick President Amit Maheshwari. “We also wanted to understand how national to local marketing strategies played out in a multi-OEM dealer structure while noting differences between the Powersports, RV and Boat verticals.”

RV PRO Feature: Riding the 'Amazon Effect'

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Most industry insiders will say the RV industry lags behind the auto industry in many aspects, such as supply chain communication and the purchase process. Rollick CEO Bernie Brenner and his team are taking what they’ve learned from the auto industry and applying it to the RV, marine and powersports industries to create a more seamless experience from manufacturer to dealer to customer, closing the gap between the auto market and the smaller niche markets.

AVALA, a Rollick Company shares results from survey of 3,000 recreational product consumers

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AUSTIN, Texas, Jan. 22, 2019 /PRNewswire/ -- AVALA, a Rollick Company, has released the results of their recent survey of 3,000 consumers engaged in the recreational product buying process. These results are included in their recent whitepaper -- "The Recreation Shopping Experience: Why Customers Buy and How to Ensure They Buy From You."

MRAA, AVALA Publish White Paper on Customer Experience

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MINNEAPOLIS, Minn. December 7, 2018 — The Marine Retailers Association of the Americas, in partnership with AVALA, Inc., a Rollick company, has published the white paper, “Defining the Customer Experience: An In-Depth Look at the Ingredients for Pre- and Post Sale Success.”